New businesses can be over-confident about the issues they are able to tackle without help. One area where new businesses make mistakes is when approaching SEO. Avoiding common traps can make it easier to gain traction in a competitive space. Not Having Your Website Evaluated It's difficult to know what your business is doing right or wrong without having your website professionally evaluated. New businesses may erroneously assume SEO is simple and straightforward, but having a website that is optimized for search engines requires a good understanding of factors that affect rankings.
19 June 2019
Branding is possibly the most important part of launching a new business since this is the first image of your business people will see. Placing more effort into your branding before launching will make the process of being a new business go smoother. Start With Your Message The overall message of your business will influence different aspects, such as your tag line, colors, and typography. Generally, businesses want to evoke emotions, such as sincerity, power, or reliability.
22 March 2019
Good content is the cornerstone of digital marketing, as interesting and relevant content helps business owners connect with potential buyers and build strong relationships. Content includes blog posts, videos, podcasts, product guides, articles, and other materials that aim to convince people to make a purchase, sign up for an email newsletter, or take some other desired action. Done right, content marketing is one of the most effective strategies for getting and keeping customers, but just one or two mistakes can set a small business back in a big way.
11 January 2019