When it comes to handling the digital vertical of your marketing, there are a lot of things to consider. Do you hire designated digital specialists to keep on full time or hire out third-party firms? Do you train your existing marketing team to be experts in the digital field? The answers really depend on the size and scope of your brand. Nonetheless, there are a few things that you should consider when hiring a digital marketing expert. Here are three qualifications that could make all the difference in the world.
Copywriting is often overlooked and often handled as an afterthought. That is many managers are too busy focusing on the visuals and branding of a project, so much much so that they end up neglecting the copy. The copy is really the meat of any campaign. For example, a nice catchphrase and well planned visual campaign will be wasted if there is not sharp, concise copy to accompany it.
Since it is so important to coordinate your efforts across all disciplines, you should only hire marketers that have copywriting experience. Even better, hire a firm that has in-house copywriters. When you coordinate your campaigns and keep your copy in line with your branding, you end up with a much stronger message.
In-House Graphic Designers
Just as you should find digital marketers with a firm grasp on copywriting, you also want to make sure that they are equally adept at graphic design. More often than not, marketing firms will have a workforce with a strong graphic design background. It is best if you find a firm with a good balance of marketing and strong design experience. Finding marketers with graphic design expertise is easier than finding those with copywriting experts. If you can find a firm with both, you're bound to end up with stronger campaigns.
Social Media Presence
Hiring a marketing firm with an established social media presence can also do wonders for your company. It can turn heads within your industry and within the digital marketing field. Instead of the marketing firm being a silent driver in your campaigns, you can use social media to promote it as a collaboration. Larger graphic design firms with the biggest social media footprint will be able to promote your campaigns and reach a new audience for your company.
These are just three of the many things you need to account when setting up your digital marketing campaigns.Share
26 June 2017
Have you ever stopped to really think about how visible your business is online? Although you might assume that loyal customers will post about your company on social media and rave about new and improved products, you never really know how your business is looking on the web. However, you might be able to increase traffic to your business and improve your image by hiring a company to help with online marketing. In addition to perfecting social media pages and focusing on directing people to excellent pages, online optimization companies can also boost your search rankings to improve visibility so that people know where to find you.