Social media is a great way for restaurants to reach out directly to customer bases. Different than direct marketing, there are a lot of intricacies to successfully posting and gaining a following on social media. By working with a digital marketing or social media marketing company, you can implement four strategies that work on social media imaging platforms. Using pictures can help boost interest in your restaurant, meals, and promotions that you have going on. Browse through these imaging solutions to see how they can adapt to your restaurant and create a successful marketing strategy.
Photo Coupons
One of the easiest ways to feature your restaurant on social media is with a photo coupon. Instead of having to print and hand over a photo coupon, a person on social media can simply show you the image using a device like a smartphone. To help increase your social media profile, you can limit the photo coupon to people that follow your account. This will increase the amount of followers as people join the page to request and receive the photo coupons. When promoting coupons, it's a good idea to spread out the coupon use. Feature a coupon once every couple of weeks or even once a month. This will help prevent feeds from getting cluttered with posts that may be deemed as junk.
Hashtag Promotions
To create a successful social media marketing strategy, you want to have other restaurant customers post images and hashtags. A hashtag is a metadata label used on social media posts to help categorize them and make them easy to search. Inside your restaurant, you can hold a gift card contest for guests that submit images using a specific hashtag. For example, if you own a pizza restaurant, you can encourage guests to use the hashtag "#RaysPizza" when posting images. Then people can post images of their pizza, eating the meal, or getting take-out. This will help spread your hashtag and build business awareness. After a specific amount of time, you can select a random hashtag entry and reward a gift card prize.
During different times of the year, you can use different hashtags to create a variety of posts. A digital marketing company can help come up with hashtags that are short, simple, and easy to use for various forms of social media. A marketing team can also research hashtags to ensure that they are original and not used by other restaurants or businesses.
Daily Specials
One of the core elements of your social media images should be the food highlights of your restaurant. By snapping enticing pictures, you can promote meals and showcase the best that your restaurant has to offer. When working with a digital marketing company, they can help you improve the quality of your images.This includes lighting tips, angles, and extra features to add in the images. By making these changes, you can have food photos that stand out. A marketing company can also help you add business logos to the corners of images. This will help promote your restaurant when pictures are shared or re-posted on other social media profiles.
New Post Events
When building a social media presence, it's a good idea to have a posting schedule. This will help keep your social media organized and give customers something to look forward to. For example, if you own a bar and grill, you can have a weekly "Thirsty Thursday" post. The image post can include a picture of the daily drink special and any of the special prices that are associated with it. Another example is "Meaty Monday" where you focus on a special burger or steak dish that your restaurant has.
A digital marketing company can help with all aspects of your social media profile. This includes branding, logo use, and all the different platforms that social media is available on.
Share11 January 2016
Have you ever stopped to really think about how visible your business is online? Although you might assume that loyal customers will post about your company on social media and rave about new and improved products, you never really know how your business is looking on the web. However, you might be able to increase traffic to your business and improve your image by hiring a company to help with online marketing. In addition to perfecting social media pages and focusing on directing people to excellent pages, online optimization companies can also boost your search rankings to improve visibility so that people know where to find you.
